Who we are today
In 17 years, we have grown, opened new offices and founded new units. Along the way, we outgrew the very idea of an agency. Today, we are a Business Growth Group. Here is what that means for management teams, founders and business owners looking for a business growth partner to help them scale.
How we got here
We started in 2009 as iSTUDIO, the first social media agency in the region. Growth did not happen overnight. Clients increasingly asked us for more than a campaign: an online store that sells, a brand that attracts talent, tools that measure what is happening inside the organisation. To deliver that at the highest level, we needed specialised teams.
In 2023, we began spinning our teams off into independent agencies, and around them we built our own product and industry events. Today, all of it sits under one roof, across three verticals:
- Marketing: Ahelon for performance marketing and digital growth, Boiler for 360 creative and brand communication, and Copula for all-in-one digital marketing
- Technology: Builtt for e-commerce development, digital products and websites, and Tech.Weekend, where business leaders explore the opportunities and risks of AI
- HR: Enstring for employer branding and candidate and employee experience, our own platform Luppa for measuring employee engagement, and HR.Weekend, the first and only regional festival for human resources, focused on the future of work
Behind it all are more than 120 people across five offices. Together, we have the resources to build entire businesses, from technology to people.
What we stand for
Business Growth Group merging top-tier talent and advanced tech into business results.
As a Business Growth Group, we are a business hub. Our core purpose is to build businesses, because boards and leadership teams do not buy services or an outsourced marketing team. They buy growth, scalability, efficiency and innovation.
Inside the group, each unit works as a specialist, while together we see the whole picture, bringing marketing, technology and people under one roof into a 360-degree solution.
That solution comes from merging top-tier talent and advanced tech. We have the operational and technological power to execute, from AI-driven processes to experts at the top of their fields. For every challenge, we choose the combination that delivers the result.
Everything we do is measured by its effect on the business. That is the difference between a growth partner and a vendor: design, code and campaigns are tools, and what we deliver is measurable growth.
What this means for our clients
The teams and the quality of work our clients know stay the same. What changes is that we now offer all of it as one growth partnership.
Instead of finding three or five separate vendors for marketing, technology and HR and coordinating them on their own, companies can work with one business growth partner that takes responsibility for the whole, and whose success is measured by the same numbers their board tracks.
Being a group does not mean giving up specialisation. Each unit keeps its own team, expertise and focus, and works with clients directly. If you need one discipline, you can go straight to the unit that leads it. The group comes in when the challenge is bigger than one discipline: launching a new digital product, for example, means building it, bringing it to market and scaling it, and that is where one partner across all three verticals makes the difference.
If you are looking for a partner that can take your business to its next stage of growth, let’s talk.
