A tasty new website for a beloved regional snack
Soko Štark is a huge regional food company whose offer includes, among other iconic snacks, the Smoki corn puffs, popular in households all over the Balkans. So when they gave us the task of making a new website for the 50th birthday of the salty treat, we decided to take a bite. Or two. Or three…
- Design & User Experience
- Creative Strategy
YOU CAN'T GO WRONG
Remember getting a ton of the peanut-y delights for your 10th birthday because you knew all kids loved it? You can’t go wrong with choosing Smoki — a fact that became the new brand statement. We incorporated that freedom and playfulness into the web storytelling, based on before/after snacking situations that anyone can relate to. To make it fun and interactive for the visitor, we made the page scroll the main guide through the stories, concluding each and every one with a satisfying audio element. Of course, we’re talking about “the” crunch.
Presenting fun new flavors and mixes
50 years of munching fun
Such a fun brand can’t have a boring company history timeline, right? Smoki is a trendsetter, so we presented its 50-year long history alongside some of the biggest trends of the past 5 decades.
- 67730 Website users
- 83718 Website sessions
- 4.95% Goal conversion rate
- 24 seconds Avg. session duration