Hot. Hotter. Boiler.

BUSINESS

It’s been a few years since the idea to transform Degordian’s Brand Communication unit into a separate sub-brand and agency was born. Since then, we’ve applied that strategy to two other units that have established themselves as leaders in their respective markets: Builtt and Enstring — both powered by Degordian.

Having patiently waited for the right moment in the market to take this next step, we made sure that Brand Communication, Degordian’s oldest unit, had a clear vision in place that would position it as a unique presence on the regional marketing scene. We analyzed our fellow players in the industry and gathered plenty of valuable input. Then, come last fall, it was time to roll up our sleeves and knuckle down on getting this — without any false modesty — great story out there.

So, where are we going with all this?

Clients often find themselves juggling between multiple agencies to ensure high quality, visibility, and results. This complexity can become overwhelming. We decided to address the issue by offering a hybrid portfolio of services — both digital and traditional — reducing the client’s workload by providing all marketing activities under one roof.

In doing so, we’d continue to strive for brilliance and make great strides across multiple communication channels. But to get there, we needed to bring in some fresh blood. People with seniority and experience, whose combined expertise would make up for what we lacked.

That’s why we decided to weave together two very successful stories — our Brand Communication unit, with 15 years of digital marketing under its belt, and a superstar team of specialists, boasting 25 years and countless achievements in the realm of traditional communication. In this way, we combined the best of both worlds to serve the market with a 360-degree approach to advertising.

What does Boiler offer that others don’t?

Behind every successful business strategy lies a detailed analysis, so naturally, the development of a new Degordian sub-brand started with a good hard look at our regional competition. When it came to market positioning, we found that most of our competitors defined theirs rather vaguely, lacking a clearly outlined output that clients can expect.

In other words, most agencies positioned themselves similarly, with no clear differentiation. They were all equally digital, creative, full-service, etc. It was immediately obvious that we needed to communicate an identity that stands out. And in order to get it right, we decided to position ourselves according to what we actually offer: creative online and offline solutions at a new, higher level. On that foundation, an idea was born — a statement that would become our key promise and official positioning statement that’s direct, simple, unpretentious — just like we are.

CREATIVE & STRATEGY

Boiler – What a difference a name makes

In the beginning, there was a workshop. An exhaustive one at that, attended by both employees and management. It was there that our archetype mix, brand mantra, points of difference, and USP were laid out — the juicy ingredients that give life to a brand.

You might expect that everything that followed would be a breeze, but it wasn’t the case. It took us even more time, dedication, and a few rounds of proposals until we came upon the right name, one that made us all go “That’s the one!” It was important to us that it should be something familiar, easy to pronounce, and understood throughout the region, but beyond its borders as well. Thus, Boiler came to be — the place where the hottest ideas are born.

Logo or logotype?

We won’t bore you with the details, but yeah, we’ve got both.

Believe it or not, the idea for our visual identity was inspired by the intricacies of bathroom tiles, the way they come together symmetrically and interconnect to transform a space. With that as our guiding principle, we set out to find inspiration in fine arts, crafts, and interior design. Out of a single tile element, we drew out a series of shapes representing fragments that align perfectly to form a cohesive whole, just like in Tetris. The relationship between these elements symbolizes the unique personalities of each member of the Boiler team and how our disparate identities coalesce into a tight-knit group larger than the sum of its (admittedly exceptional) parts.

The decisions behind our color scheme were guided by simplicity. Monochromatic, clean, modern with a splash of sleek neon green, representing our signature digital services. We could ramble all day about the various principles that informed our visual identity, but we’ll leave that for another time when our artsy experts will chime in with a blog post of their own.

As you well know, this is far from our first rodeo. If you’d like to learn more about our branding activities for previous clients, check out this article.

Boiler is here for all your creative needs

We’ve been at the top of the digital marketing game for a long time now, and we’ve got no intention of stopping. It’s in our DNA. We do, however, plan on leaving a big ol’ boiler-shaped mark in the field of creative and traditional communications by offering clients all-around marketing services. With our team of over 30 top creatives, we’ll cover four main verticals:

CREATIVE — creative strategies and concepts; brand strategies and positionings; integrated marketing campaigns, including traditional formats such as television ads or billboards (and by all accounts, print is still alive and kicking!)

CONTENT — content and communication strategies; content production in various forms: from UX writing, long-format, and native articles to photography, videography, and everything in between. If it’s out there, we make it.

DESIGN — we like to combine form and function, so this vertical will cover various formats in the field of graphic and motion design, the development of visual identities, but also some interesting areas such as packaging, event branding, interior branding, and web design.

DIGITAL — this is the vertical we’re known for, so you can be sure we’ll still cover everything related to digital communications: social media marketing, digital strategies and advertising, influencer marketing, education, analyses and reports on digital channels, etc.

PEOPLE & CULTURE

Ok, has anything stayed the same?

You betcha! We’re still the same merry company, just with a couple of new hires we’re over the moon for. To be completely honest, our culture is not something we’re willing to give up. It’s part of our legacy. It gives us pride and fuels the creative fires of the Boiler brigade, always keeping us on track and making sure we fulfill our brand promise. We’ll stay as diligent, curious, and courageous as ever; the same team players, experts, and playful creatives who stand behind their ideas. Only now you’ll find us with an upgraded team, a flashy new positioning, wider portfolio of services — and an insatiable hunger for setting trends in the market.

So, don’t play it cool. Get in touch with us.