An integrated campaign that reconnected fans with their soccer team
Client - OŽUJSKO PIVO
Croatia is a country where football is by far the most important thing, but due to some political reasons, many fans have been turning their backs on the national team. Our task was to once again connect fans and national team players, to highlight the positives of being a Croatian football fan and to stay forever proud.
Services
- Creative Strategy
- Copywriting
- Social Media Management
- Website development
- Design
- Video Production
CREATIVE CONCEPT
The solution was obvious once we closely examined the fan’s behavior during a football match. During the most intense moments of the match, fans often cry out: “What I wouldn’t give for a win today!“.
WHAT WOULD YOU GIVE?
This insight inspired us to create a digital activation in which our fans had to finally answer the question – “What would you give for Croatia to win?”. To express their support, fans sent us photos and descriptions of their most valuable possessions, which they would renounce if Croatia won at the World Cup.
Book that scored a goal with the players
We took 100 of the most creative ones and put them in a book which was given to the Croatian national team just before their World Cup trip to Russia.
CSR campaign