This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. When you explore any website, it has the capability to enhance your browsing experience by storing and retrieving information through cookies. These cookies primarily aim to tailor the site to your preferences, ensuring it functions exactly as you anticipate. While this information typically doesn't directly reveal your identity, it empowers you to enjoy a more personalized web journey. At our site, we prioritize your privacy rights, granting you the freedom to control which types of cookies you allow. Simply click on the various category headings to discover more and adjust our default settings accordingly. Nevertheless, please note that disabling certain cookies might affect your overall experience on the site and the range of services we can provide to you. Read our Privacy policy.
Driving sales growth through digital advertising
Client - N SPORT
N Sport is one of the largest distributors of sports and fashion brands, with a large presence of over 100 retail stores across Serbia and Bosnia and Herzegovina. The company is well-known for its three main multi-brand retail concepts: N Sport, N Fashion, and N Selection.
We were tasked with enhancing their paid performance with the ultimate goal of increasing sales. By leveraging a strategic combination of Google Search Network (GSN) campaigns, dynamic ads, Google Display Network (GDN), and Catalog Meta ads for remarketing, we aimed to elevate brand awareness and drive targeted traffic to the client’s e-commerce platform.
Services
- Digital advertising
- Google search network
- Google display network
- Meta ads
Client-Centric approach
At the core of N Sport’s strategy lies a commitment to fully understanding and meeting the diverse needs of its clientele. Aiming for top-tier customer satisfaction, N Sport has created a loyal customer base that values the personalized attention and tailored experiences offered by the brand.
We wanted to share that approach through digital presence as well. To ensure precise categorization and a strategic approach to improving results, we implemented a custom-made dashboard — centralized document which tracks all relevant success metrics regarding our campaigns and ads. This enabled us to group brands differently, incorporate machine learning optimizations, adjust budget allocations, expand volume on GSN, and conduct daily campaign and ad optimizations.
Connecting products with their ideal customers
To make sure the right products were showcased to those who were looking for them, we used GSN campaigns and dynamic ads. On top of that, we employed GDN and Catalog Meta ads for remarketing, targeting users who had previously interacted with the brand. Finally, we used YouTube, GDN, and Meta platforms to run awareness and traffic campaigns to help to boost brand visibility and engagement.
Results
Throughout the year, we managed over 140 campaigns for N Sport, N Fashion, and Lacoste brands, alongside creating and monitoring 2500+ ads.
With budget increase of only 4.41%, our efforts yielded impressive results. The Return on Advertising Spend (ROAS) reached an 23.54, signifying that for every 1 euro invested in advertising, 23.54 euros in revenue were generated.
Conclusion
Our strategic digital advertising tactics led to significant sales growth and improved performance for our client. With a substantial increase in revenue, enhanced conversion metrics, and an impressive Return on Advertising Spend (ROAS), our approach proved highly effective. Moving forward, we’re dedicated to delivering ongoing success and impactful results for our client’s advertising endeavors.