Website development

A new website
for one of the
biggest players
in regional
finance

Client - OTP Group

As one of the most prominent regional providers of insurance, banking and leasing services, OTP wanted a fresh look for the website of their Serbian country group, showcasing the complete range of their services and all benefits they provide to new and loyal clients.

Services

Design
Front-end development
Back-end development
Analytics
Copywriting

With four target groups, it was important to speak to each one directly, helping them find their answers and specific opportunities.

Adapt and customize

Let’s make your dreams a reality

A trusted partner for your investments

Better your business

A farm that’s your pride and joy

Advanced calculator for optimal payoff planning

Because users care about finding the best tailored options, we provided a tool that gives clear insight of what they can gain.

There was a lot of content to show, and we wanted to provide visitors with easily accessible information, so it was necessary to plan a tight, flat web structure no deeper than depth 3. We grouped information into intuitive categories, assorted them according to target groups (general population, small businesses, agricultural households,) and showcased products for the general population in a mega menu with depth 2. By providing a clear overview of services and products, we gave all visitors an easy path to their desired piece of info.