A business transformation for long-term growth
Borboleta is a Croatian jewelry brand whose sales pre-2020 mostly relied on its retail, partnerships and online marketplaces.
The client’s business experienced disruption during the 2020 pandemic when most of its retail business shut down.
To ensure the long-term growth and sustainability of the brand, it was absolutely necessary to build a DTC (direct-to-consumer) business model, improve the webshop, raise online sales, and overall digital presence of the brand.
Services
- Digital advertising
- SEO
- Analytics
- Conversion rate optimization (CRO)
The strategy
We built our strategy on a formula for e-commerce success: Acquisition (Discovery + Conversion + Retention) - Cost = Success.
Discovery phase
The right communication towards the target group and a fluid user experience on communication channels, potential customers could discover the brand and product.
Conversion phase
Optimizing the user experience on the webshop and timely direct response communication increased the rate and number of conversions.
Retention phase
Implementing appropriate communication channels, maintaining relationships and quality support, enabled the return of existing customers and increased LTV.
Through our messages, we emphasized the advantages of buying online. We combined it with retargeting and conversion rate optimization (CRO) of our product pages, cart, and checkout processes.
We managed to maximize online sales and achieve the following results with only a 12% rise in CPC (cost-per-click) in less than 6 months:
