We are an
always curious
strategic
–
creative
digital
agency
.
Back
Services

Design & User Experience

With our user-centric approach and advanced UX/UI methodologies, we’ll make you amazing-looking and responsive web platforms that can grow your business and evolve your users’ experience.

Areas of expertise
Web Design
Prototyping
Mobile Design
Usability Testing
User Interface Design
UX Analysis
Information Architecture
User Perosnas
Creative Concept & Design
User Story
Approach

We believe good design lies at the intersection of user and client needs. That's why we apply user-centered design — an iterative process in which designers focus on the user at every design stage. At the same time, we pay close attention to the needs and goals of our clients and their business. For us, design is not only an artistic discipline but also a tool for solving both user and client problems.

Our Degordian
design proces

  • Discovery. We learn everything about the client's business, the needs of their target groups, and the project's goals. The client, developers, designers, and project managers are involved in this phase.

  • Information Architecture. To fulfill the project goal with an intuitive flow, we set up a site map and define the page's role and number.

  • Wireframing. The most complicated part of the process. For each page, we define the exact information structure and use storytelling that fulfills the goals set in the discovery phase.

  • Art Direction. By defining UI elements, color combinations, typography, and photos, we give visual life to the wireframe.

  • UI design. We apply the adopted art direction to all other pages, keeping the design consistent and the layout interesting as possible.

High, low fidelity wireframing

Getting the right information structure within the page and connecting that page with others is one of the most difficult and demanding phases. It is also a crucial step in our process.

The whole communication strategy is set on the blueprint website — a foundation for achieving user and client goals. In this phase, other teams (content, SEO, developers) and, of course, the client are mostly involved. Together, we’re working out the best communication within and between the pages, setting the right message, defining interactions, and good CTAs.

Enhance User Flow
with UX analysis

  • HotJar Analysis. We evaluate user behavior to understand the value of the design and its usability.

  • UX Heuristic Evaluation. We analyze the basics of UX by adhering to examples of good design practices and Jakob Nielsen's 10 general principles for interaction design.

  • User Recordings. Did we hit the spot? By screen recording user behavior and their thinking aloud through user flow, we can ensure we're on the right path.

  • User Persona & User Story. We define user personas and their needs, motivations, and frustrations based on user analysis and interviews.

workshop - strategy

We organize a daily workshop with clients to better understand their business, their business needs, and the needs of their target group. The workshop consists of a set of questions we use to set clear, measurable goals and draw the website's structure, possible user flow, and wireframes. If we're redesigning an existing website, we'll include an SEO specialist and a Google analyst before the workshop to get the best possible insight into what the target group is doing. The workshop outputs are strategy, user flow, and a site map. We base the strategy on well-defined goals, target groups, and business needs, and we believe that brand values ​​and target group needs are equally important for a good website. You can see a part of the output in the image below.

Case
Android & iOS app design

Waldy app

Website development

Yugoslav Drama Theater

Website development

Smoki

Performance Marketing

Get to know us better.