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Web Analytics & Optimization Manager (m/f)

Open until - November 29, 2020 Zagreb, working from other locations possible

We are looking for a data-driven person with a performance mindset who constantly likes to optimize.

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ABOUT THE TEAM AND THE JOB

Degordian is an always curious strategic-creative digital agency.

We are five-time recipients of the “Best Employer” award given in the annual employee satisfaction survey by MojPosao, and now we’re looking for someone to join the work culture we’re so proud of!

Our Zagreb office consists of over 50 curious and hardworking marketing enthusiasts. We’re currently working mostly from home and will continue like this until the coronavirus situation is over, after which we plan to offer flexible working options to all employees. Also, we are open-minded about candidates from all over the country.

Currently, we have an open position in the Web Analytics & Optimization team of our Performance Marketing Department. The department works on SEO, content, inbound marketing, analytics, conversion rate optimization and digital advertising. It’s focused on specific business goals, such as increasing sales, increasing the number of inquiries and using marketing to optimize businesses. 

The department currently has a team of 11 experts with multiple years of experience with whom you’ll be able to continually learn and share knowledge. The main focus of our Web Analytics & Optimization team is creating and implementing inbound, SEO, content, analytics and conversion-oriented strategies for our clients.

Right now we’re looking for a Web Analytics & Optimization Manager to manage the implementation of data-driven inbound marketing strategies, with a strong focus on content and search engine optimization strategies. In addition to that, the person will suggest improvements for marketing strategies based on acquired data, as well as work with other team members and departments on implementing measures for improving performance marketing strategies. As we’re working with international clients a lot, it’s important that the person is good at written and spoken English.

YOUR PROFESSIONAL EXPERIENCE

  • 2+ years of relevant experience in similar roles

YOUR QUALIFICATIONS

  • BA or/and MA (preferably marketing, IT or psychology)
  • Excellent knowledge of Croatian language (C2) and English language (B2), both written and spoken
  • Excellent knowledge of inbound marketing
  • Excellent knowledge of content marketing
  • Excellent knowledge of SEO
  • Good knowledge of marketing automation
  • Excellent usage of digital analytics tools
  • Good knowledge of CRO and other forms of web optimization
  • Good knowledge of digital development, design and online advertising processes, both for web and mobile
  • Good knowledge of Google Tag Manager
  • Excellent organizational and project management skills
  • Excellent communication and good presentational skills  
  • Excellent research skills
  • Excellent teamwork skills
  • Good copywriting skills

BONUS POINTS

  • Experience with managing mid/large inbound marketing, content marketing or SEO projects
  • Experience with project management and project owner roles
  • Familiarity with digital advertising
  • Willingness to suggest, create and make something better by taking matters into your own hands

YOUR DAY-TO-DAY

  • Creating and implementing inbound marketing, content and SEO strategies driven by direct business goals
  • Managing various inbound marketing, content and SEO projects
  • Managing team roles on projects and mentoring team members
  • Analysing data, reporting and presenting results
  • Suggesting improvements and supporting the standardization of work processes
  • Suggesting improvements and supporting the development of existing services, as well as the potential new ones
  • Supporting the work on conversion rate optimization projects — suggesting and implementing improvements for clients’ digital marketing efforts with the goal of directly increasing business results
  • Supporting the technical implementation of web analytics solutions
  • Educating clients about inbound marketing, content and SEO
  • Participating in agency pitches for potential clients
  • Giving cost estimations for potential clients
  • Keeping track of the latest trends in the industry and sharing it with colleagues

WHAT WE OFFER

Work-from-home options
Mac computer
Smartphone
Passionate, positive and ambitious team
Flexible working hours
Internal and external educations
Learning & research materials
Career development talks
Active club
Teambuildings
Pet-friendly office

APPLY WITH

  • CV
  • Motivational letter. Tell us why you would like to be a member of our team.

 

Applications should be submitted in Croatian and/or English.

Good luck! 🙂 

Web Analytics & Optimization Manager : Open until - November 29, 2020 Zagreb Office

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