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Growth Marketing Specialist (m/f) at Luppa

Open until - September 22, 2024

Zagreb / Belgrade / Mostar / Remote

Work arrangement: On-site / Hybrid / Remote

We are looking for a data-driven and ambitious team member to join our Luppa team as a Growth Marketing Specialist. Our best fit would be someone with start-up experience, strong digital skills, who is ready to drive the business growth of Luppa.

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About the team and the job

Luppa is a product-based company created by Degordian — a digital-first agency that helps businesses advance to the next level.

Luppa is a digital tool designed for organizations that wish to gather valuable data on employee satisfaction and engagement, aiming to better understand their employees’ needs, reduce turnover, and detect potential pain points in a timely manner. We’re a product-based IT company seeking an experienced Growth Marketing Specialist to help us collect new leads through various digital channels and expand our market presence. To support our continued growth, we’ve decided to expand our core team.

If we were to describe Luppa’s workplace environment in a nutshell, it would be “like a startup,” with a team that is highly motivated and driven by the vision to create one of the best employee satisfaction and engagement tools on the market.

Our core team currently consists of a Business Development Manager, an Account Manager with the main responsibility of converting SQLs to clients, a Customer Success Manager and a Content Creator. Our development team is working on the product itself and is constantly upgrading it. We have additional support of our sister company Degordian for performance marketing and outreach activities.

Luppa is one of the fastest growing startups in the region with a proven product-market fit as well as very strong SaaS metrics (very low monthly churn rate (1.04%), very strong LTV/CAC ratio 8.33, and very strong QoQ growth (30+%)). With the mission to expand this fast growth, our current focus is acquisition of new leads/SQLs. Until now, we were experimenting with paid channels, outreach activities and just starting to work with inbound activities. We believe we are at the beginning stages for all these channels and have a ton of experimenting, measuring and building to do. Because of this, we are searching for new team member who would be owning demand generation activities with the main goal of increasing the number of SQL leads.

For this position the ideal candidate is ambitious, ready to grow and take ownership. We are looking for someone who has an entrepreneurial mindset, is ready to test, adapt and explore and is always curious to learn new things.

The work arrangements we offer for this position are: Full-time employment or Part-time employment, depending on your preferences.

Also, the work location models that we offer for this position are On-site, Hybrid, or Remote. Learn more about these models here.

If all this sounds interesting, keep on reading! 🙂

Your qualifications

  • BA or/and MA
  • 5 or more years of working in similar positions (digital services, product, tech or start-up environment preferred)
  • Excellent knowledge of Croatian (C2), Serbian (C2) or Bosnian (C2) and English (B2) language, both written and spoken
  • Strong track record of owning growth strategies with an outcome-based orientation (driving key metrics like leads or sales pipeline)
  • Experience with CRM systems (e.g., HubSpot), creating landing pages, and crafting effective messaging
  • Experience with using GenAI tools (e.g., ChatGPT) to enhance writing efficiency and quality
  • Experience in outbound and outreach marketing strategies and placing and optimizing paid campaigns (eg. Google and Meta)
  • Experience with analytics tools in general and testing and iterating strategies to find the most effective approach
  • Ability to work independently and collaboratively in a fast-paced startup environment
  • Excellent analytical skills and data-driven mindset
  • Excellent problem-solving skills
  • Good teamwork skills and ability to work with remote based teams
  • Good communication skills
  • Interest in the field of employee satisfaction and engagement

Bonus points

  • Experience with account-based marketing
  • Other marketing experience
  • Experience in HR vertical

Your day-to-day

  • Set a growth strategy that achieves weekly, monthly, and quarterly lead targets set together with the CEO
  • Create and manage all growth marketing channels, incorporate frameworks to evaluate key growth marketing channels
  • Identify emerging channels with outsized potential to drive new customer acquisition and revenue growth, and scale high-performing channels in order to generate as many as possible new sales qualified leads
  • Setting, leading, and optimizing A/B testing and other experiential marketing initiatives to identify the most effective strategies and opportunities to enhance ongoing growth marketing tests
  • Set up and implement demand generation campaigns
  • Forecast, measure, analyze, and report on the impact of demand generation campaigns
  • Participate in managing growth channels including, but not limited to, email marketing, sign-up flows, paid advertising, SEO, website optimization and outreach
  • Deliver growth performance analysis reporting and recommendations to the CEO and other team members
  • Collaborate with colleagues specialized for sales, marketing and customer success to align growth initiatives and ensure a seamless customer experience
  • Track and develop an expert-level understanding of the HR and IT (digital products) industry, keeping up to date with innovations, and sharing knowledge and ideas with colleagues

Our employee satisfaction results

As cliché as it sounds, people truly matter here. We really do try hard to give people a reason to stay at the company, to provide them chances to develop into better experts and better people, feeling satisfied with their work. In short, we want to foster a healthy company culture with loyal, engaged employees rather than cogs in the wheel.

We are a six-time recipient of the Best Employer award based on a nationwide employee survey, so it seems like the effort pays off.

To identify room for growth, we used our Luppa tool for tracking and analysing employee satisfaction and engagement, a product that helps HR and leadership make better, informed decisions. We also like to be transparent, so we publicly showed what it’s like to work at the Degordian Group. If you want to see how satisfied our employees are, check out this link!

What we offer

Passionate, positive and ambitious team
Work-from-home options
Flexible working hours
Smartphone
Mac computer
Internal and external educations
Learning & research materials
Career development talks
Teambuildings
Company events
Pet-friendly office
Personal day off
Sick days

Apply with

  • CV
  • Motivational letter. Tell us why you would like to be a member of our team and which job arrangement model works best for you – full-time or part-time employment.

 

Applications should be submitted in any of the languages offered: Croatian / Bosnian / Serbian / English.

Good luck! 🙂

Growth Marketing Specialist (m/f) at Luppa : September 22, 2024 Zagreb / Belgrade / Mostar / Remote

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